Search Term Analyzer

Search Term Analyzer lets you type in any keyword buyers might search on Etsy and instantly see how it performs across the marketplace. You get search volume, competition data, a pricing breakdown, related keywords, and the top-selling listings — everything you need to decide whether a keyword is worth targeting.

What you can do with Search Term Analyzer

• See search volume, competing listings, competing shops, total views, total sales, and total revenue for any keyword

• Get a Keyword Score that rates the overall opportunity

• View a pricing breakdown showing how listings are distributed across price ranges

• Discover up to 20 similar keywords with their own metrics and recommendation scores

• See the top 10 listings ranked by sales for your keyword

• Copy individual keywords or all similar keywords to your clipboard

• Export results to CSV

• Add top listings to your Watchlist directly from the results

Page layout

The results page is organized into two columns:

Left column — Shows your searched keyword in large text, an image carousel of top listings, six metric cards (Search Volume, Competing Listings, Total Views, Competing Shops, Total Sales, Total Revenue), the Keyword Score, a pricing breakdown chart, and a Full Details accordion.

Right column — Shows a Similar Keywords table with related search terms and their metrics, and a Top Listings table with the highest-selling listings for your keyword.

The Keyword Score

The Keyword Score gives you a quick read on how good the opportunity is for a keyword. It's displayed as a percentage bar — color-coded red (below 49%), orange (49–80%), or green (above 80%). A higher score means stronger buyer demand relative to competition — a better opportunity for your listings.

Plan limits

Search Term Analyzer usage varies by plan. Free plan users have a limited number of searches per month — a counter in the top-right shows how many you've used. Re-searching a keyword you've already looked up recently doesn't count against your limit, so you can revisit previous analyses anytime.

Some metrics are restricted on the Free plan and display an upgrade icon instead of data. Paid plans unlock full access to all metrics and unlimited searches.

Related features

• Running a Search — How to search for keywords and use the search modal

• Interpreting Results — What every metric, chart, and table means

• The Database — Browse and filter the full Etsy marketplace

• Listing Explorer — Dive deeper into any listing from your results