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Search Term Analyzer
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Interpreting Results
Alek
Interpreting Results
Interpreting Results
Once you search a keyword, the Search Term Analyzer returns a full breakdown of how that term performs on Etsy. Here's what every piece of data means and how to use it.
Overview metric cards
Six cards at the top give you a snapshot of the keyword's marketplace performance:
Metric | What it tells you |
|---|---|
Search Volume | How much monthly search traffic this keyword receives on Etsy |
Competing Listings | How many active listings are using this keyword |
Total Views | The total views across all listings with this keyword — a direct indicator of buyer interest |
Competing Shops | How many unique shops are selling products under this keyword |
Total Sales | Lifetime sales count across all listings with this keyword |
Total Revenue | Lifetime revenue generated across all listings with this keyword |
Keyword Score
The Keyword Score rates the overall opportunity for this keyword on a percentage scale. It weighs buyer demand (search volume and views) against competition (competing listings and shops). The bar is color-coded:
Red (below 49%) — High competition relative to demand
Orange (49–80%) — Moderate opportunity
Green (above 80%) — Strong demand with relatively low competition
A higher score means better opportunity — more people searching, fewer sellers competing.
Pricing breakdown
A bar chart shows how listings are distributed across six price ranges:
Range | What it shows |
|---|---|
$0–10 | Low-cost or digital products |
$10–25 | Mid-low price point |
$25–50 | Mid-range products |
$50–100 | Premium items |
$100–250 | High-end products |
$250+ | Luxury or high-value items |
Use this to spot pricing gaps. If most listings cluster in one range and another range is nearly empty, that could be an underserved market segment.
Similar Keywords table
Up to 20 related keywords extracted from the tags on top-performing listings for your search term. Each row shows:
Column | What it shows |
|---|---|
Keyword | The related search term — click to copy, or click the search icon to analyze it |
Views | Total views for listings using this keyword |
Competing Listings | Number of listings using this keyword |
Sales | Total sales across listings with this keyword |
Average Price | Mean listing price for this keyword |
Recommendation | A 0–1 score shown as a color-coded bar — higher means better opportunity |
Keywords with high recommendation scores and decent sales are worth exploring further.
Top Listings table
The 10 highest-selling listings for your keyword. Each row shows:
Column | What it shows |
|---|---|
Listing Title | Product name with thumbnail image |
Price | Current listing price |
Total Sales | Lifetime sales count |
Gross Sales | Lifetime revenue |
Age | How long the listing has been live |
Click any row to open that listing in Listing Explorer for a full breakdown. Click the star icon to add it to your Watchlist.
Tips for reading results
High search volume + low competing listings = strong opportunity. These keywords have buyer demand without being oversaturated.
Check the pricing breakdown before choosing a price point. If everyone is at $10–25, you might differentiate by offering a premium version at $50+.
Use the Similar Keywords table to expand your research. Your original keyword might be competitive, but a related term with a higher recommendation score could be the better angle.
Look at listing age in the Top Listings table. If top sellers have been live for years, the niche is established. If many are new, it's an emerging market.
Related features
Search Term Analyzer Overview — What the tool does and how the page is organized
Running a Search — How to search for keywords and navigate results
The Database — Filter the full marketplace by the keywords you discover
Outlier Score — How outlier performance is measured