Listing Explorer Overview

Listing Explorer lets you look up any Etsy listing and instantly see how it's performing. Search by URL or listing ID to get a full breakdown — sales, revenue, SEO scores, tag analysis, shop details, and similar listings in the same category. Use it to study competitors, benchmark your own products, or discover what makes top-performing listings tick.

What you can do with Listing Explorer

• Look up any Etsy listing using its URL or numeric listing ID

• View sales, revenue, pricing, and conversion metrics

• Check SEO scores for title, tags, photos, and description

• Analyze every tag on the listing with demand, competition, velocity, and opportunity scores

• See time-series charts for sales and revenue trends

• View the listing's shop with key performance metrics

• Discover similar listings and new listings in the same category

• Save listings and shops to your Watchlist for tracking

• Copy tags and export tag data to CSV

• Share analysis via deep link

How to search for a listing

Click the search bar (or press ⌘+K) to open the search modal. Paste an Etsy listing URL or type a numeric listing ID, then press Enter.

The search modal has three tabs:

• Popular — Most-viewed listings across all users

• Recent — Your latest searches

• Suggestions — Autocomplete results that appear as you type

Re-searching a listing you've recently viewed does not count against your usage limit.

Page layout

Once a listing loads, the page splits into two columns:

Left column — The listing's primary image, title, status badges (Bestseller, Outlier, Trending, etc.), and metric cards showing price, monthly sales, monthly revenue, total sales, total revenue, listed date, and product type.

Right column — The analytics chart, SEO scoring cards, tags table, listing description, and recommendation carousels for similar and new listings.

Data loads progressively — core metrics appear first, with tags and recommendations filling in over a few seconds.

Saving to your Watchlist

Click the star icon next to the listing title or shop name to save it to your Watchlist. Choose an existing folder or create a new one. Use this to track competitors, monitor listings you're interested in, or build research collections.

Sharing your analysis

When you load a listing, the URL updates to include ?id=<listingId>. Copy the URL from your browser and share it — anyone with the link sees the same analysis.

Related features

• Listing Details — Deep dive into metrics, SEO scores, tags, and shop data for a searched listing

• Comparing Listings — Discover similar and new listings in the same category

• Shop Analyzer — Analyze any Etsy shop's full performance

• Tag Analyzer — Explore tag-level metrics in more detail

• Watchlist — Manage your saved listings and shops